Marketing 250 BYUi

I feel website design is not goal as much as a journey. I have started this website with my daughter and there are always changes that we want to make. I was upset about Shopify’s website design. I had done my homework on a lot of options to look for when choosing a website host and builder. One option I missed, was the flexibility of where I can place links. My daughter has made a lot of videos about our website on Tiktok. I wanted to advertise it boldly on my website, but cant do it. Shopify does not allow me to place links where I want and the option I have to advertise social media is a little icon in the bottom of the screen. If I saw the developer of this option, I would stick my arms out and extend two fingers, well actually thumbs. Then point them straight down for a double thumbs down and probably raspberry at him too.  

week 6 Legal Structure

Choosing a legal Structure – I have had many businesses in the past and am familiar with the different legal structures. Right off hand I believe an LLC is the way to go on this adventure. There are some pros and cons to this decision. I reviewed and refreshed my knowledge on the different structures available. Since I will be selling my daughters jewelry and possibly be throwing some affiliates on there. I do not seeing us becoming the next Signet aka nationwide jewelry store. I like that with the LLC I do not have to have shareholder meetings and record the minutes. The cons as I mentioned earlier is if this business grows I will be restricted to my options.

I would set this up by first picking a name for this business. Then I would pick a registered agent. Then submit the articles of incorporation LLC-1. Back in the days I would have to locate a courier in Sacramento. Then I would fax the articles to a courier that would then they would go submit them to the court. Luckily, now the courts have gone green and everything can be done on the internet.  Once I receive my certificate from a receipt letting me know my LLC now exist? Then creating an operating agreement where I will put down the purpose of my business. Then submit a statement of information with all the contact info of the agent’s name. The get an EIN or more employer’s identification number. Then pay the annual franchise tax and then etc. etc. etc.

Week 5 Keywords

Week 05 Keyword

Characteristics of a good keyword is it will help drive the customers to my website. It will help find out the right customers who are looking for exactly what I am selling. The more I narrow in on the search perimeters the better chance I will have that I will to not waste money on clicks for products people do not want. Also, a good keyword utilizes the keyword search and does not waste money on futile clicks. A good keyword can also be a unique or misspelled words. This can find an over looked nitch. I did this with the spelling of Jewerly or is it Jewlrey or is it Jewellery.

Characteristics of a bad keyword are too broad of ones can flood the customer with options. This can be useful if all the options were of the desired variety. Also, a certain term could mean different things bringing confusion and unwanted desire to a visitor or searcher.

week 8 tuning up ads

I learned a lot of different key principles. That will help my ads be more productive. The main one that I learned about was the ability to choose the positioning of certain headlines.