Marketing 250 BYUi

Picking my different Google AdWords was a interesting experience. At first I thought any keywords that mention “jewelry” would be useful to people at my website. But I come to find that a lot of these words can bring the wrong people to my website, therefore wasting my money and their time. This week I learn the importance of using the correct AdWords to funnel people to my website. It’s very important to use exact on the words I use and not broad terms. These exact matches will help save money, and help increase the purchases at my website. Broad matches are my enemy while exact matches are my friends. Since I have opened, a homemade jewelry website it is important for me to exclude words like expensive, high-end, luxury, fancy, and etc. words that would represent a high-end jewelry store. This is not who we are. Now words like homemade, cute, friendship, bracelets, homemade earrings, all these would be good AdWords for my Google advertising.