Marketing 250 BYUi

This was an interesting week. I didn’t realize how many different variations an add can have and each variation can cause a different result in searches. Even little words can have dramatic effects on an ad. Learning how to funnel the text of my ads was frustrating at times. This was an important tool to online advertising. Ads can be expensive the Click Thru Rate is what helps potential customers to a website. If the wrong type of customers are clicking through they will just be wasting ad money. I learned that’s it’s important to have different ad groups. These add groups allows me to focus on different genres of guest. To see what works best at different times. Some could be most effective during the holidays season. Some could have the word “Free” or “Trial” a word that grabs the eye of the beholder. Another add could be more heartfelt. This all depends on what and when the business is wanting to advertise.