Marketing 250 BYUi

This week was learning about return on investment ROI. It was also about conversion and conversion rates. Using the Google conversion snippets to keep track of conversions. This is a very useful tool. It was kind of difficult for me to break down my first ROI conversion because we were actually in the middle of it right now. I had 26 clicks on my website. Those clicks totaled $9.82 and advertising. I got six calls from potential customers from those 26 clicks. One of those six calls has turned into a opportunity to go out and give a estimate to a customer. If this sale goes through it will make $500. That is after material and everything. So $10 for $500 is pretty good deal where I come from.