Marketing 250 BYUi

This week we learned about landing page, optimization, and search engine optimization. Learn the importance of having the right page for the person visiting the webpage they land on. I had a problem with my ads because most of my ads were for electric vehicle home charging points installation. My ads were messed up because instead of going to a landing page that is about electric vehicle home charging installation points. It was about home solar. Therefore I had a lot of clicks, but very little calls that converted to conversions. I also made sure I went through my website and corrected any words that could be confusing to the optimizer. I changed any page names to be with exactly what they are. I really didn’t have to worry about any links because I don’t have any links exterior or interior at this time on the website.